from intel to life

Computers aren’t romantic.

So each time I see a well-known brand shift away from targeting their business market to the common person on the street, I’m intrigued to see how they’ll do it. Especially when it’s about micro-processors, chipsets and the bits that work inside your computer. I can’t even begin to understand what they sell… how am I going to be convinced that I need it?

The age-old trick. Personalize it.

Intel’s latest campaign – The Visual Life – features Scott Schumann (aka The Sartorialist) in a 7-minute short film/interview about his visual life. Very smart. And this is only the first of several short films that will be released this year. Of course, the downer is that every tagline or well-written copy has to actually sell something, which in this case, is the idea that Intel processors are an essential component of the Visual Life… still, I liked its approach.

Okay. Maybe it’s because I like Scott Schumann. Whatever.

On photographing people:

‘You never know what it is… what that thing is that draws you to that person. But you just let it happen… it’s almost like going out there and letting yourself fall in love a little bit every day.

Insert killer moment – the campaign tagline:

I feel very lucky to have a part of my day leading a very visual life… to go out and just be in the world that you’re in, see it… keep your eyes open and really relate to what you’re seeing, react to what you’re seeing.

On getting started as a photographer:

My lack of knowledge in the beginning really helped and really just made me refine what little I knew to make it work.’

– Scott Schumann aka The Sartorialist


Campaigns aside, the video reminded me of a conversation I had earlier on with Felix. He and I were comparing how little time we each had, the numerous amounts of deadlines and impossible schedules to keep up with… when he asked, ‘How you find the space you need?’

I knew what he was referring to. Our lives were in danger of being choked… staying creative and keeping inspired was something we were conscious of  – we didn’t want to lose the thrill we had each time a new idea popped into our heads. I told him that me time is really important… but after watching the video, I wondered…

Inspiration doesn’t necessarily have to be researched or calculated. When I’m busy, I walk everywhere with my phone in hand, eyes on details, and mind on to-do lists. I can barely remember the shops I walked past or the colour of a friend’s new shoes. What am I missing out? And when was the last time I really looked at the world I was in?

If I begin to actually see the things around me, will inspiration ever run dry?

of explosions & hand-clapping

Ignoring all things love and red roses related, here’s something that I’m actually looking forward to. And you’re right, it doesn’t involve dating, relationships or over-priced trinkets.

Although I just might fall in love with anyone who somehow, makes it possible for me to watch them perform live again.

Need some cheer? Watch this. It hasn’t failed to make me smile… even after the 5th repeat.

andy rehfeldt

Once in a while, a new genius pops up on your radar. One that causes you sit back in your chair and go, ‘Damn. This guy’s good.’

Now I may be a little behind time in finding out about Andy Rehfeldt and his amazing spoofs of tunes but just in case there are some of you out there as bad as me… here are some of the best. Courtesy of youtube. And Rehfeldt’s amazing musicianship.

Black Eyed Peas – I Got A Feeling (Psycho Version)

If this was the version that got airplay instead of their pop-version, I just might find it less nauseating than it actually is… but really, the hilarity kicks in at the end of the video when the group gets all excited but the music takes it slow…

Justin Bieber – Baby (Metal Version)

Almost good enough to make a Bieber fan… if this was really his original version, that is. Heh.

Metallica – Enter Sandman (Smooth Jazz Version)

This one made me laugh till I cried. It could be the fact that I once head-banged to the original. Darn. I think I just revealed my age.

But the chap is brilliant, no?

funny commercials

The second clip reminded me of my father, who, in a moment of curiosity, did precisely that with my younger 6 month old sister.

‘She was wailing for your mother! I thought that would quieten her a bit!’ he said to me.

‘So how did it feel? Did it work? Did she keep quiet?’ I asked, myself curious.

‘Aah… I can’t remember anything but the pain. It was excruciating…’ he replied, wrinkling his face in distaste.

I still laugh when I think about it.

laugh, dance, sing…

The killer video of the moment has got to be the recent installment by the SNL team. It’s already been viewed more than 39 million times and I myself had to watch it over and over again. Ah, they make me jizz in my pants…

Not so funny but thoroughly enjoyable in a girly way is a music video featuring The Wonder Girls (원더걸스), a South Korean girl group produced by singer-songwriter Park Jin Young. Yet again, I do not understand a single thing that they are singing (what’s up with my recent interest in Asian music?) but the choreographed danced moves make me want to play them on loop and learn them. Just because. There are apparently a few spoofs of this video floating around in Youtube already but I haven’t checked that fact out.

gunther & the sunshine girls

Oh, you touch my tra-la-la, my ding-ding-dong…‘ – Gunther & The Sunshine Girls

This Swedish ex-model is intent on sexualizing the world just that little bit more with his four commandments: Champagne, Glamour, Sex & Respect. But what makes this video hilarious is that this chap is actually serious about it. Keep watching the video till the end for the best bit. But beware. The song is very, very catchy.