crazy detail

February 8, 2011 § Leave a comment

If you always had to work this hard for a snack, you’d probably lose a lot of weight.
And you thought buttering a slice of toast was too much work…

It is edible: grape-flavoured jello, gummy candy and soft candy.

And yes, it is Japanese.

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Don’t details fascinate?

When I watch someone do something with care, love and a whole bucketful of creativity, it doesn’t quite matter if the product has no value whatsoever. I’m hooked. But what is it about seeing details that’s so interesting?

Personally, I am immediately curious about their source of inspiration. What made them come up with such a concept?

Then I wonder where they got the determination and will to carry on through with the project, especially when it involves a whole lot of detail.

And finally, how in the world did they do it?

I think Man was created with an insatiable hunger to search out secrets. Whether it be about conquering the next level in a game, listing out the ingredients of a good recipe, being in the know of the latest gossip or figuring out the technical wizardry behind a spectacular project… we want to seek out the answer.

And emboldened with the secrets we’ve uncovered, it’s a natural extension to begin creating something that will use these secrets to further fascinate others.

I see it in my life all the time.

Inspiration is contagious.

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And while we’re on the topic of crazy details, here’s another video that blew me away. Imagine the magnitude of planning, production and rehearsals that went into these 4 short minutes.

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‘Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another.’

– Ernest Hemingway

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